Quantitative Research Study Types
- Attitude & Usage Surveys
- Copy & Communications Tests
- Concept Tests
- Conjoint/Tradeoff Studies
- Market Segmentation
- Brand Marketing Studies
- Tracking Studies
- Package/Product Development Studies
- Product Placement Tests
- Taste Tests
- Secondary Research and Needs Assessments
| Data Collection Methods
- Mobile Home Intercepts
- Computer Assisted Telephone Interviewing (CATI)
- Mall Intercepts/In-Situ Interviewing
- Combination of methods (Qual/Quant, Maxi-groups, etc.)
- On-Line
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Univariate and Multvariate Analytics
- Means, medians, standard deviations, confidence intervals, quantiles
- T-tests, one-way analysis of variance, chi-square statistics, correlations
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