Qualitative Methods
We are multifaceted in our approach to qualitative research. We offer a suite of qualitative services to be used selectively based on need and placement on the "Hispanic Learning Curve" for your product or service. A senior moderator will work with you closely to ensure results from start to finish. Our forte is applying effective, culturally relevant proprietary techniques aimed at delivering deep insight and direction.
| METHODOLOGIES
- Focus Groups: Maxi, mini, full, triads, diads
- Research facility settings
- Off-site: Community centers, after-school programs, fairs/events, religious organizations
- Accompanied Shopping
- Retail/mass merchandisers
- Auto dealerships
- Restaurants/hospitality
- Financial institutions
- In-Depth Interviews
- Research facilities
- In-home
- Business/other
- Observational Research (Ethnographies)
| APPLICATIONS
- Advertising Research
- "Cultural Backdrop"® Studies (Exploratory)
- Brand Equity Research
- Positioning/Concept Testing
- Idea Generation
- Product Research
- Business-to-Business
- Market Segmentation
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